The ambitious Dubai Metro is the flagship project of the Roads and Transport Authority of the Government of Dubai and we recently had the opportunity to collaborate with Saatchi & Saatchi Dubai on a new film to announce its arrival. Saatchi & Saatchi came to us with a really solid idea, and it was always clear that they wanted to make something really great together. Collaborating with them and having them onboard with our creative vision helped this film come out as well as it did. The new Metro transportation system, a major engineering and technological feat, just opened the first of two lines to address the needs of world's fastest growing city. The resulting 45 secs. film entitled "Metro" was screened at the official inauguration of the new system on Sept. 10, which was televised in Dubai, and the film also began airing throughout the region that day.


CREDITS

Title: Dubai "Metro"
Length: 45 secs.
Date Aired: 9/10/09

Client: Dubai RTA
RTA Director of Marketing and Corporate Communications: Peyman Younes Parham

Advertising Agency: Saatchi Dubai
Agency Producer: Mark Hanrahan
Agency Executive Creative Director: Danny Higgins
Agency Creative: Hussain Moloobhoy and Andy Johns
Account Director: Sasha Orr

Director: Shilo
Production Company: Shilo
Creative Director: Andr Stringer
Associate Creative Director: Evan Owen Dennis
3D Lead: Christopher Fung
3D Modeling and Animation: Cedrick Gousse, Richard Cayton
Editor: Cassidy Gearhart
Assistant Editor: Hedia Maron
Producer: Jeremy Yaches
Executive Producer: Tracy Chandler

Compositing: Smoke & Mirrors
Flame Artists: Philip Akka and Nic Seresin
CG Team: Mike Donovan, Steven Parrish, Wei Louie, Serkan Eterkin, Greg Calas
Producer: Lauren Shawe

Music Company:
Composer: Q Department
Sound Design: Gavin Little, echolab

More Information at www.shilo.tv. Image and Video Courtesy of Shilo