This video is about the old well known war between men and babies over the love of the women. The viral website exploits the Edipus Complex. On the animated website you can find an advergame and this funny trailer that generated a lot of buzz throughout the blogs. You can order nice tattoos to impress your wife or girlfriend we suppose. This advertising campaing used a different angle for this market which is always a good point in a saturated advertising market. The sites was created by 5emegauche and the advergames by Ginger Studios. This commercial won numerous awards in 2007 and 2008.


Advertising Agency: JWT Paris, France
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi
Director: Akama Studios
Production: Wanda


Awards:

• Epica Awards 2007
• Meribel Ad Festival Winners Meribel Ad Festival Winners
• Eurobest 2007 Eurobest 2007
• Eurobest 2007 Silver Eurobest 2007 Silver
• Meribel 2007 Grand Cristal Meribel 2007 Grand Cristal
• Epica 2007 Film Gold Epica 2007 Film Gold
• TV Gold Prix du Club des Directeurs artistiques 2007 TV Gold
• TV Bronze Prix du Club des Directeurs artistiques 2007 TV Bronze
• The Cresta Awards 2008 TV

More Information at www.ffk-wilkinson.com. Image and Video Courtesy of Akama Studios