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   Miscellaneous   
Probably One of the Best Directed TV Ads

Blink and MPC in the New John Lewis TV Commercial
Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - May 05, 2010 - 10:28
[ ˆ ]  Full Size Image - Click to View
Directed by Blink’s Dougal Wilson this Advert is a masterclass in telling a lifelong story in a mere 90 seconds without compromising on emotion and credibility. Add to this the in-camera trickery that gives the film it’s one-take feel and you have memorable framejuice.

It includes a series of ads that show a woman progressing through the key stages of her life from giving birth to becoming a grandmother, and how the John Lewis brand is a part at every stage.

They will feature a re-recorded version of Billy Joel’s "She’s Always a Woman", sung by the Guillemots.
Click to Play
CREDITS

Agency: Adam & Eve, London
Creative Director: Ben Priest
Copywriters & Art Directors: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Agency Producer: Leila Bartlam

Production Company: Blink, London
Director: Dougal Wilson
Executive Producer: James Bland
Producer: Matt Fone
DP: Dan Landin
Offline Editor: Joe Guest - Final Cut

Post-Production
MPC Producer: Louisa Cartwright
TK: Jean-Clement Soret
Flame: Dan Adams, Tom Harding, Byron Woodfinden
Shake: Olivier Jezequel
Sound Studio-Engineer: James Saunders - Jungle

More Information at www.blinkprods.com and www.moving-picture.com. Image and Video Courtesy of Blink Productions. Video Encoding: 3Dup.com

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