According to Capacity Motion Studios:

"Cartoon Network's brand identity is inseparable from the identities of the countless interesting and lovable characters which inhabit the CN airwaves. The characters themselves are the brand and their collective power makes Cartoon Network what it is. With this redesign we had the opportunity to create an undeniably strong connection between the network and its content. Using one unifying body shape (designed by urban vinyl legends Kidrobot) we created an interchangeable system of elements that gathered all of CN's characters into one place. These blank figures, called Noods, are the canvases upon which characters of all shapes, sizes, and styles can coexist. The CN logo is also an extension of that vocabulary as the colors and patterns from the characters - their DNA - find their way onto the network's blocky logotype for the first time. The resulting world is a playground of rich colors and unlimited combinations, ownable only by Cartoon Network".

More Information at: www.capacity.tv. Image and Video Courtesy of Cartoon Network