"It's no secret that users want to utilize the power of GPUs for photorealistic rendering," said Rolf Herken, CEO and CTO, mental images. "With iray, we deliver a solution that not only leverages the GPU in the most efficient manner but also raises the bar for what is defined as photorealism in rendering."

Pricing and Availability
iray rendering technology will be included with mental ray 3.8 starting in late November 2009 at no extra cost to existing customers and OEMs under maintenance. iray technology will also be available as part of RealityServer® 2.4, the upcoming release of the 3D web application services software. A future iray Integrator Edition will allow independent software vendors to include iray technology within their own products, while future integration with the NVIDIA SceniX scene management engine will make iray technology easily accessible to all SceniX-based applications.

More Information at www.mentalimages.com. Image Courtesy of Thomas Eriksson. Video: Blur Studios and EA Games