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Sway Creates Virtual Environment for New Nissan Spot

Top Effects and Design Studio Showcases Ground-Breaking VFX Techniques
Page: [2] Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - October 21, 2007 - 02:10

Because the car could not physically move within the visible soundstage setting, the ground beneath the Rogue required a large amount of CG effort for which careful reference photography and high dynamic range (HDR) images were taken. Through texturing and modeling details, the car appears to roll on a large conveyor belt, while simultaneously driving on a realistic road. To further create the Rogue’s apparent motion, SWAY captured live-action high-definition footage using a specially configured three camera rig that collectively captured a 150 degree field of view. The footage was then stabilized, re-timed and projected onto virtual screens which appeared to surround the Rogue. This required considerable synchronization inside the 3D scene, so that the content of the screens would appear in exact alignment with the 3D elements within the shot.

During the live-action shooting process, SWAY additionally captured HDR images of sky environments, and after careful editing, used them as the primary CG lighting source for the entire spot.

SWAY utilized a variety of off-the-shelf hardware and software to complete the Nissan spot. The most prominently used tools were NVIDIA Quadro professional graphics boards, NUKE and After Effects for compositing and LightWave for pre-visualization animation. Autodesk’s 3ds Max 9 was used as the primary 3D package while PF Track was used for 3D tracking.

More Information at: www.swaystudio.com - Image and Video Courtesy of Nissan US and SWAY

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