Capacity is a motion design studio / strategic agency focused on concept, branding, and visual storytelling. For the past five-plus years, the studio has relied on Cinema 4D as a cornerstone application; using it on a daily basis for nearly all of its 3D work. Most recently Capacity tapped Cinema 4D to model, rig, texture and animate characters for its multi-faceted and complex rebrand of Cartoon Network. Other Capacity projects of note developed with the help of Cinema 4D include their award-winning rebrand of NBC, packages for NFL Network, HGTV, CMT and MTV, commercials for Target, VH1 and Honda, and imagery for their short film, Upgrade + Mobilize.


"Cinema 4D has been our weapon of choice for years. We're extremely pleased with its performance, stability and seamless integration with other applications and find its interface and workflow to be amazingly intuitive. We also like that it's a very stable and flexible environment for building, rigging, texturing, and animating characters; capabilities which definitely came in handy during our recent rebrand of Cartoon Network, which is practically all character animation, and for our latest short film, "Upgrade + Mobilize". We're also huge fans of Net Render and BodyPaint 3D, and consider both to be key elements in our pipeline." - Ellerey Gave, Creative Director Capacity

According to Capacity Motion Studios:

"Cartoon Network's brand identity is inseparable from the identities of the countless interesting and lovable characters which inhabit the CN airwaves. The characters themselves are the brand and their collective power makes Cartoon Network what it is. With this redesign we had the opportunity to create an undeniably strong connection between the network and its content. Using one unifying body shape (designed by urban vinyl legends Kidrobot) we created an interchangeable system of elements that gathered all of CN's characters into one place. These blank figures, called Noods, are the canvases upon which characters of all shapes, sizes, and styles can coexist. The CN logo is also an extension of that vocabulary as the colors and patterns from the characters - their DNA - find their way onto the network's blocky logotype for the first time. The resulting world is a playground of rich colors and unlimited combinations, ownable only by Cartoon Network".

More Information at: www.capacity.tv. Image and Video Courtesy of Cartoon Network