• Source: 3Dup.com - The Computer Graphics Portal • URL: http://3dup.com/news/view.vfx?nid=260 • Category: Miscellaneous
Advertising Campaing Designed for the United Kingdom Market
3Dup.com - October 25, 2009 - 11:23
Fallon has launched its first campaign for the Kerry Foods-owned cheese brand Low Low.
The campaign introduces the brand character, a mouse, who traverses a sea of mouse traps to get to plate of LowLow cheese. Agency: Fallon London Advertiser: Kerry Foods Project Name: Mouse Trap Client: Phil Chapman Brief: To launch LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste. Art Director: Gary Anderson Copy Writer: Tony Miller, Tony McTear Planner: Josh Gledhill Production Company: Outsider Director: dom & nic Producer: John Madsen Editor: Struan Clay Post-Production: MPC Visual Effects Supervisor: Jake Mengers Audio Post-Production: Wave Media Agency: Vizeum Exposure: UK More Information at www.fallon.co.uk. Image and Video Courtesy of we are fallon - London |