• Source: 3Dup.com - The Computer Graphics Portal
• URL: http://3dup.com/news/view.vfx?nid=303
• Category: Miscellaneous
Commercial for HP Photosmart Premium with TouchSmart Web
3Dup.com - December 09, 2009 - 12:34
Smith & Foulkes completed their second spot for Goodby, Silverstein & Partners’ launch campaign for the HP Photosmart Premium, the world’s first web-connected home printer.
They have directed a super-stylish ad with a futuristic feel to perfectly illustrate the cutting edge technology of the printer that comes fully equipped with the next generation of apps, in this case letting you book and print your cinema tickets and avoid the queues - from touch screen to big screen - the power is in your fingertips.
Smith & Foulkes created a conflation of interiors and exteriors where a cityscape and cinema are blended into one seamless environment. Navigated by a couple on a scooter - it’s fast, fun and exactly what the HP Photosmart Premium is all about.
Alan Smith, added, "We decided to reinvent Manhattan as a Future Art Deco Vegas fantasy. Sometimes I love my job."
Agency: Goodby, Silverstein & Partners
Co-Chairman, Partner: Rich Silverstein
Creative Director, Partner: Steve Simpson
Associate Creative Directors: John Park & Brian Gunderson
Executive Producer: Josh Reynolds
Producer: Rachel Seitel
Production Company: Nexus
Director: Smith & Foulkes
Executive Producers: Charlotte Bavasso & Chris O’Reilly
Head of Production: Julia Parfitt
Producer: Melody Sylvester
Production Manager: Jo Bierton / Nathalie LeBerre
Project Lead: Ben Cowell
Director of Photography: Mark Emberton
Post Production - Grade: Time Based Arts
Sound Mix: 750MPH
Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media. Their work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos, and Cannes Grand Prix, Gold Lions, and Black D&AD pencil winning commercials.
More Information at www.nexusproductions.com. Image and Video Courtesy of Nexus Productions. Video Encoding: 3Dup.com