• Source: 3Dup.com - The Computer Graphics Portal • URL: http://3dup.com/news/view.vfx?nid=359 • Category: Miscellaneous
Surreal homage to its global brand message of "make.believe" and a tribute to the pleasure of eye candy
3Dup.com - March 16, 2010 - 09:33
Superfad Seattle presented some days ago a spot for Sony Bravia HDTV. The creative approach of this project was defined by Sony and Will Hyde.
It was about to use high-speed photography to display the dynamic color and value range of the new line of Sony televisions. It was assumed from the very beginning of the project that it would be heavily live action mixed with a minimal amount of effects. They used Photoshop, Maya, After Effects and Flame, and also Nuke, 3D Studio Max, Real Flow, Cinema 4D and PF Track Client: Sony Electronics Video Program Manager: Lisa Gonzalez Agency: chickINchair Productions Executive Producer: Kim Tierney Live Action Production Company: Superfad Director: Will Hyde Director of Photography: Martin Ahlgren Production Designer: Jason Puccinelli Wardrobe Design-Stylist: Heidi Meek Make Up: Bryin Smoot Line Producer: Scott Ludden Design & Animation: Superfad Executive Creative Director: Will Hyde Creative Director: Carlos Stevens CGI-VFX Director: Dade Orgeron 3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama, Alex O’Donnell, Dimitri Luedemann, Billy Maloney Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn, John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm Editor: Ryan Haug Flame Artist: Andy Davis Head of Production: Chris Volckmann Executive Producer: Rob Sanborn Music: Matt Hutchinson More Information at www.superfad.com. Image and Video Courtesy of Superfad. Video Montage and Encoding: 3Dup.com |