• Source: 3Dup.com - The Computer Graphics Portal • URL: http://3dup.com/news/view.vfx?nid=303 • Category: Miscellaneous
Commercial for HP Photosmart Premium with TouchSmart Web
3Dup.com - December 09, 2009 - 12:34
Smith & Foulkes completed their second spot for Goodby, Silverstein & Partners’ launch campaign for the HP Photosmart Premium, the world’s first web-connected home printer. CREDITSThey have directed a super-stylish ad with a futuristic feel to perfectly illustrate the cutting edge technology of the printer that comes fully equipped with the next generation of apps, in this case letting you book and print your cinema tickets and avoid the queues - from touch screen to big screen - the power is in your fingertips. Smith & Foulkes created a conflation of interiors and exteriors where a cityscape and cinema are blended into one seamless environment. Navigated by a couple on a scooter - it’s fast, fun and exactly what the HP Photosmart Premium is all about. Alan Smith, added, "We decided to reinvent Manhattan as a Future Art Deco Vegas fantasy. Sometimes I love my job."div.overlay { width:1040px; height:644px; } #imgplay { margin:88px 0px 0px 190px; } #player { background:no-repeat url('/videos/news/2009/december/fandango.jpg') top center; } #splash, #player, #player embed, #player object { width:560px; height:340px; } Client: HP Title: Fandango Agency: Goodby, Silverstein & Partners Co-Chairman, Partner: Rich Silverstein Creative Director, Partner: Steve Simpson Associate Creative Directors: John Park & Brian Gunderson Executive Producer: Josh Reynolds Producer: Rachel Seitel Production Company: Nexus Director: Smith & Foulkes Executive Producers: Charlotte Bavasso & Chris O’Reilly Head of Production: Julia Parfitt Producer: Melody Sylvester Production Manager: Jo Bierton / Nathalie LeBerre Project Lead: Ben Cowell Animation: Nexus Director of Photography: Mark Emberton Post Production - Grade: Time Based Arts Sound Mix: 750MPH About Nexus Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media. Their work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos, and Cannes Grand Prix, Gold Lions, and Black D&AD pencil winning commercials. More Information at www.nexusproductions.com. Image and Video Courtesy of Nexus Productions. Video Encoding: 3Dup.com |