Fallon has launched its first campaign for the Kerry Foods-owned cheese brand Low Low.

The campaign introduces the brand character, a mouse, who traverses a sea of mouse traps to get to plate of LowLow cheese.

Agency: Fallon London
Advertiser: Kerry Foods

Project Name: Mouse Trap
Client: Phil Chapman
Brief: To launch LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste.
Art Director: Gary Anderson
Copy Writer: Tony Miller, Tony McTear
Planner: Josh Gledhill
Production Company: Outsider
Director: dom & nic
Producer: John Madsen
Editor: Struan Clay
Post-Production: MPC
Visual Effects Supervisor: Jake Mengers
Audio Post-Production: Wave
Media Agency: Vizeum
Exposure: UK


More Information at www.fallon.co.uk. Image and Video Courtesy of we are fallon - London