"Super Bowl commercials and trailers are some of the most demanding entertainment projects in the world," said Bruno Sargeant, senior industry manager for television and broadcast, Autodesk Media & Entertainment. "For over 15 years, leading creatives have relied on a variety of Autodesk solutions to shape awe-inspiring content."

Several movie studios unveiled movie trailers during the Super Bowl to generate excitement for upcoming releases. Industrial Light & Magic (ILM) worked on two films whose trailers aired during the game: Transformers: Revenge of the Fallen and Star Trek. On both projects, ILM used Autodesk Maya 3D modeling, animation and rendering software and Autodesk Inferno visual effects software as part of ILM's SABRE system.