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   Miscellaneous   
Sway Uncorks Animated Dancers for Spot

Top VFX Studio Showcases Ground-Breaking Animation Techniques. Owner and Creative Director Mark Glaser Serves as Spots Director
Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - November 21, 2007 - 20:54
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Capturing the essence of the holiday season, SWAY studio adds life, spirit and a sense of romanticism to the newest Chandon Sparkling Wine commercial entitled "After Party". SWAY’s talented team of artists combined detailed character animation with high dynamic range imaging (HDRI) and their renowned photogrammetry techniques to add precision and energy to this fanciful spot which is currently airing on select US cable and network broadcast stations.

The :30 spot captures a private moment between two magical characters, evolving from a Chandon bottle’s wire cage and foil, as they share a secret tango among romantic computer generated table top candles, chilled bottles of Chandon, and the sparkle of city lights.

"The challenge in this project was to evoke passion and emotion from characters made simply from foil and wire," said Mark Glaser, owner and creative director of SWAY. "I was really pleased with the way the characters turned out, especially the woman. She has a lot of personality and attitude. I really wish this was a :60 spot as I would have loved to have had the opportunity to develop these characters even more."


SWAY started with a professional live action tango duo, directing them to create the performance that would be used for the wire characters. Because the dancers were so intertwined at times, SWAY opted to use motion capture techniques, instead of multi-camera video reference. To provide the correct quality of movement, SWAY used the motion capture data applied to the wire characters as a reference to animate the hero wire characters in 3D space.

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