[ » ]  Get One E-Mail Address Now !
United States  Follow Our HD Videos
Front Page
Free Content
My Visit  
Sway Uncorks Animated Dancers for Spot

Top VFX Studio Showcases Ground-Breaking Animation Techniques. Owner and Creative Director Mark Glaser Serves as Spots Director
Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - November 21, 2007 - 20:54
[ ˆ ]  Full Size Image - Click to View
Capturing the essence of the holiday season, SWAY studio adds life, spirit and a sense of romanticism to the newest Chandon Sparkling Wine commercial entitled "After Party". SWAY’s talented team of artists combined detailed character animation with high dynamic range imaging (HDRI) and their renowned photogrammetry techniques to add precision and energy to this fanciful spot which is currently airing on select US cable and network broadcast stations.

The :30 spot captures a private moment between two magical characters, evolving from a Chandon bottle’s wire cage and foil, as they share a secret tango among romantic computer generated table top candles, chilled bottles of Chandon, and the sparkle of city lights.

"The challenge in this project was to evoke passion and emotion from characters made simply from foil and wire," said Mark Glaser, owner and creative director of SWAY. "I was really pleased with the way the characters turned out, especially the woman. She has a lot of personality and attitude. I really wish this was a :60 spot as I would have loved to have had the opportunity to develop these characters even more."

SWAY started with a professional live action tango duo, directing them to create the performance that would be used for the wire characters. Because the dancers were so intertwined at times, SWAY opted to use motion capture techniques, instead of multi-camera video reference. To provide the correct quality of movement, SWAY used the motion capture data applied to the wire characters as a reference to animate the hero wire characters in 3D space.

Page: [  2 
[ » ]  Send this News to a Friend [ » ]  Printer Friendly Version [ » ]  Adobe Acrobat - Printable Version [ » ]  Rate this News [ » ]  Add | Read Comments [Views: 9,002 | Refers: 0 | Prints: 446 | Rate: 0.00 / 0 Votes | Posts: 0]
   Previous Articles   
  New 3D Workstations with Intel Quad-Cores from Boxx
November 18, 2007 - 15:41

BOXX Technologies Inc. released the 3DBOXX 8400se, a world-class VFX Workstation that leverages the power of the exclusive 3.2 GHz Quad-Core Intel Xeon. The 3DBOXX 8400se is ...
[ « ]  New 3D Workstations with Intel Quad-Cores from Boxx
  New Modo Tutorials for Lightweight Game Assets
November 11, 2007 - 14:06

Luxology® LLC announced "The Alley", six new tutorials that explain how to harness modo™’s modeling, painting and baking tools to produce efficient, high-quality ...
[ « ]  New Modo Tutorials for Lightweight Game Assets
   Next Articles    
  The Embassy Uses Modo 301 for Short Film Terminus
November 21, 2007 - 21:04

Luxology® LLC announced that The Embassy used modo™ 301 for "Terminus", a new short film by director Trevor Cawood. The visual effects team made extensive use of modo ...
[ » ]  The Embassy Uses Modo 301 for Short Film Terminus

©1998-2010      |   Advertise - No Spam - No Pop-Ups - Privacy - Contact - Use Terms - Copyright - About