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   Miscellaneous   
The Mill Uses Endorphin for New Guinness Spot Music Machine

World Renowned Oscar Winning Visual Effects Studio Selects Endorphin for Realistic Character Animation
Page: [2] Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - September 13, 2007 - 20:51

Easily integrating with other off-the-shelf software applications such as Softimage XSI, Maya, Shake and Flame, endorphin’s ability to mix between pose-animation and simulating the real physical behaviors of characters helped to shorten the post-production schedule for The Mill.


"endorphin has created a new way of using animation," continued Brockhaus. "Without it, we would not have been able to create the naturalistic movements of the CG stuntmen in the time we had to produce the commercial."

Brockhaus served as visual effects supervisor for The Mill, collaborating with the creative teams at IIBBDO and Red Bee Media, to create the acrobatic characters. The :60 Guinness spot was directed by Steve Cope and produced by Red Bee Media.

More Information at: www.naturalmotion.com. Videos Courtesy of Guinness Corp. and NaturalMotion.

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