The ambitious Dubai Metro is the flagship project of the Roads and Transport Authority of the Government of Dubai and we recently had the opportunity to collaborate with Saatchi & Saatchi Dubai on a new film to announce its arrival. Saatchi & Saatchi came to us with a really solid idea, and it was always clear that they wanted to make something really great together. Collaborating with them and having them onboard with our creative vision helped this film come out as well as it did. The new Metro transportation system, a major engineering and technological feat, just opened the first of two lines to address the needs of world's fastest growing city. The resulting 45 secs. film entitled "Metro" was screened at the official inauguration of the new system on Sept. 10, which was televised in Dubai, and the film also began airing throughout the region that day.


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