Playfish will operate within EA Interactive, a division of EA focused on the web and wireless space. Playfish’s industry-leading talent and critically acclaimed games join EA to capture the exciting opportunities for social gaming and networking across a mass-market audience.

Business Outlook
The following forward-looking statements, as well as those made above, reflect expectations as of November 9, 2009. Results may be materially different and are affected by many factors, including:

• Development delays on EA’s products.
• Competition in the industry; the health of the economy in the U.S. and abroad and the related impact on discretionary consumer spending.
• Changes in anticipated costs.
• Expected savings and impact on EA’s operations of the Company’s cost reduction plan.
• Consumer demand for console hardware and the ability of the console manufacturers to produce an adequate supply of consoles to meet that demand.
• Changes in foreign exchange rates.
• The financial impact of the Playfish acquisition and potential future acquisitions by EA.
• The popular appeal of EA’s products; EA’s effective tax rate.
• ... and other factors detailed in this release and in EA’s annual and quarterly SEC filings.

More Information at www.ea.com