mental images®, an NVIDIA company, introduced iray® - the first fully GPU accelerated, commercially supported, turn-key rendering solution for a wide range of 3D graphics application developers. iray technology leverages NVIDIA® graphics processing units (GPUs) to deliver unbelievably fast photorealism to designers, engineers and consumers.

Life-like graphics can now become interactive as iray rendering technology exploits the massively parallel processing power of the GPU, enabling more convincing 3D visuals, greater levels of creativity and faster decision making.

Rendered with mental ray

"With iray rendering technology, what used to take product designers, visual effects artists and CAD users hours to render can now happen in a matter of minutes without compromising the quality and detail of the image, said Dr. Jon Peddie, president, Jon Peddie Research. "The advent of iray is changing the face of this industry by increasing the standards in rendering efficiency as we know it."