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Sway Creates Virtual Environment for New Nissan Spot

Top Effects and Design Studio Showcases Ground-Breaking VFX Techniques
Read with Small Text Read with Normal Text Read with Large Text Read with Larger Text  [ » ]  Change Text Contrast 3Dup.com - October 21, 2007 - 02:10
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Synonymous with the revolutionary style and sleek appearance of Nissan’s Crossover SUV, SWAY studio infuses life and illusion in the newest Nissan Rogue commercial entitled "Seamless," currently airing on Spanish-speaking broadcast channels nationwide. SWAY’s renowned visual effects team integrated live action, motion control and photoreal computer graphics (CG) techniques to create a virtual environment full of unimaginable visual deceptions.

The :30 spot creates the illusion of the Nissan Rogue on a real studio set, surrounded by virtual projection screens displaying the environment through which the car is traveling. The strong CG imagery in "Seamless" allows the viewer to journey in and out of this illusion by creating the impression that the car is actually traveling through a real live environment.

"This commercial required intense planning and pre-visualization," noted SWAY Visual Effects Supervisor, Wayne England. "An elaborate single shot camera move required many motion control passes to account for the spot’s complex and ambitious nature, but once combined with our photorealistic CG methodologies and compositing, the project gained a great deal of dynamic and compelling motion."


A precise CG replication of the vehicle’s exterior was seamlessly integrated with a live action interior, which required intense 3D tracking and compositing techniques. This combined with flawless compositing of all motion control passes, allowed the characters inside the car to appear and change as the camera moved throughout the shot.

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