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Miscellaneous |
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Autodesk Key Player in Commercials
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Super Bowl 2009: Leading advertisers and movie studios relied on technology from Autodesk, Inc
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3Dup.com - February 24, 2009 - 23:03
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Numerous post-production facilities used Autodesk technology to work on the creation of Super Bowl commercials: - Brickyard VFX worked on an impressive number of commercials: Bud Light Lime's Sphere of Summer, as well as Thugs, a commercial for a Denny's campaign. Both were shaped with the Autodesk Flame visual effects software (Maya was also used on the Budweiser commercial). In addition, Brickyard VFX used the Autodesk Smoke finishing effects software on Cash4Gold.com's One Up.
- PSYOP created three commercials that aired during the game: Coca Cola's Heist, Kellogg's Plant a Seed as well as Fandamonium for Monster.com. All were created with Flame, Maya and Softimage|XSI 3D modeling, animation and rendering software.
- The Mill worked on the Gatorade Manifesto multi-commercial campaign using Flame, Maya and Autodesk Combustion compositing software and The Chase for Audi using Flame and Combustion.
- Method Studios created six commercials using a host of Autodesk tools. Method used Flame and Combustion on five commercials: Tips for Career Builders, The Ladders' Little Creatures and Chairs, and Pepsi's Pass and Refresh Anthem - on which Maya was also used. Method also used Flame and Maya on Hulu's Alec in Huluwood commercial.
- Framestore NY had a prolific Super Bowl season with six commercials: Bridgestone's two-commercial campaign Hot Item and Taters, and General Electric's Scarecrow. All were all shaped with Flame and Maya. As well, Framestore used Flame on E-Trade's 401Kand Wings, and on Double Take for Monster.com.
- MPC used Flame for compositing and 3D projection and Autodesk Burn, a Linux-based rendering software for Pedigree Crazy Pets.
- Smoke & Mirrors New York used Flame for conforming and compositing the Castrol Grease Monkeys commercial.
- Asylum worked on two commercials that aired during the game Coke Zero Mean Troy using Inferno, Smoke and Flame and Teleflora Talking Flowers using Inferno, Smoke, Flame, and Maya for modeling, rigging, animation and lighting of the flower.
- Radium used Maya and Inferno for a Nextel Roadies commercial as well as for two Sprint commercials which aired pre-game Highschool and Petals.
- AXYZ worked on the Budweiser Fetch commercial using Inferno.
More Information in www.autodesk.com. Image and Video Courtesy of PSYOP
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Render Engine Turtle 5 Open Beta Released
February 14, 2009 - 17:46
Illuminate Labs announced the fifth generation of our renderer plug-in Turtle for Maya, now available as a public Beta, faster, sharper, and shinier than ever. Much work has ...
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Autodesk Announces 3ds Max Design 2010
February 13, 2009 - 07:01
Autodesk has announced Autodesk 3ds Max Design 2010, the latest version of its modeling, animation and rendering software for design professionals. The 2010 release includes ...
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Softimage version 7.5 Launched
February 26, 2009 - 20:48
Autodesk Softimage 7.5 is a complete 3D software for visual effects and game production. Built on a new, highly extensible architecture, Softimage gives you the power and ...
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