Smith & Foulkes completed their second spot for Goodby, Silverstein & Partners’ launch campaign for the HP Photosmart Premium, the world’s first web-connected home printer.
They have directed a super-stylish ad with a futuristic feel to perfectly illustrate the cutting edge technology of the printer that comes fully equipped with the next generation of apps, in this case letting you book and print your cinema tickets and avoid the queues - from touch screen to big screen - the power is in your fingertips.
Smith & Foulkes created a conflation of interiors and exteriors where a cityscape and cinema are blended into one seamless environment. Navigated by a couple on a scooter - it’s fast, fun and exactly what the HP Photosmart Premium is all about.
Alan Smith, added, "We decided to reinvent Manhattan as a Future Art Deco Vegas fantasy. Sometimes I love my job."CREDITSClient